Virgin Stores SA invests in JDA retail software

Tuesday, 3 February 2009

The retailer anticipates a rapid return on investment with the implementation of JDA Space & Category Management and Allocation & Replenishment solutions

JDA Software Group announced that Virgin Stores SA selected JDA's Space & Category Management and Allocation & Replenishment solution suites to support its initiatives to drive increased sales and customer service levels, as well as enhance employee productivity with improved space management processes and a centralised replenishment system. Acquired by Butler Capital in February 2008, the €340-million retailer sells music, books, software and videos in more than 30 stores throughout France.

"JDA has a reputation for providing fast ROI, and that's why we selected its robust, best-of-breed solutions to support our strategic business objectives," said Laurent Fiscal, general manager, strategy and markets, Virgin Stores. "After evaluating software offerings from other vendors, we realised that JDA's solutions had the ability to deliver truly optimised planning, order execution and management processes, as well as tailored, localised assortments based on consumer demand - all of which will ultimately lead to increased customer satisfaction and sales."

Virgin Stores is implementing JDA Space Planning and JDA Intactix Knowledge Base to execute category plans that optimise the position, performance and layout of product categories, as well as combine robust business intelligence with critical decision support to help increase profitability and customer satisfaction. Virgin Stores is simultaneously installing JDA Advanced Store Replenishment, which will enable it to better manage its inventory forecasting and replenishment requirements, leading to decreased out-of-stocks, reduced inventory levels and improved labor savings.

The retailer expects to launch a pilot program using the JDA solutions for its non-publishing products such as accessories and stationery in April 2009.

Wayne Usie, JDA senior vice president, retail, commented: "Despite today's tough global economic environment, retailers like Virgin Stores understand that they must continue to invest in innovative solutions that will enable them to increase operational efficiencies and maximise profits. We look
forward to helping Virgin Stores achieve its business objectives by realising localised product assortments and transforming its replenishment processes with the use of JDA's Allocation & Replenishment and Space & Category Management solutions."

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