Find Articles
Tanners keeps wine orders flowing with APC Overnight
Tanners, the award winning Shropshire-based fine wine merchant, is using innovative online booking and tracking to speed its online sales and mail order shipments to customers through the APC Overnight network. Shipping thousands of bottles each week, Tanners and the local depot APC Station Couriers work closely together to ensure that wine deliveries reach customers on time, every time, throughout the UK.
Tanners sells wine to both private and trade customers, and both online sales and mail order are important parts of its business. Efficient and reliable next day delivery service is, therefore, paramount in maintaining contented customers. To streamline its order processing and fulfillment, APC Station Couriers integrated the NetDespatch online booking and tracking solution with Tanners' Maginus business system. This enables automatic shipping label generation complete with customer and order details.
"The online booking and tracking is fantastic. It is also important for us to work in partnership with the local APC Station Couriers depot. We find the company to be very flexible with collection times and our customers receive first class service. The next day delivery is extremely efficient and we have received excellent feedback from our customers," says Steve Lloyd, head of Tanners' distribution at its purpose built bonded warehouse in Welshpool, Powys.
Tanners employs about 50 people at its HQ in Shrewsbury, 40 in Welshpool and a further 10 elsewhere. The company is family-owned, family-run and staunchly independent. Approximately 60 per cent of the firm's sales are to quality-minded hotels and restaurants, public houses and clubs across the UK.


