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Survey indicates expectations of Apple’s iPad
The team at VoucherCodes.co.uk have conducted a survey of 3,000 people to find out what UK consumers are really expecting from Apple's new iPad. Although the device is creating quite a stir, the survey suggests Apple may have their pricepoint wrong.
The results provide some very interesting last minute insights into consumer expectations, including how much people are willing to pay and what the most significant features will be. It will be fascinating to see whether Steve Jobs delivers what the British public are hoping for.
The key findings are as follows:
Do People Want It?
• 54% in total would consider buying an Apple iTablet • 25% would buy it at the right price • 8% would buy it with the right features • 14% will wait for Apple to iron out any bugs • 2% would buy it immediately • 40% see no use for or have no interest in it
What Would People Pay?
• 46% of British consumers would only be prepared to spend £250 on the Apple iTablet • 25% would pay £500 • 21% would pay less than £100
What Do People Most Want It To Do?
• Web browser • Download and read books, magazines and newspapers on the go • Download and view movies on a high resolution screen • Download, manage and play music • Writing slate that converts handwriting to text
What Do People Want to Read on the Apple iTablet?
• Books (54%) • Newspapers (48%) • Work or Study Documents (26%) • Blogs (20%) • Adult material (7%)
What Would People Pay for a Weekly Newspaper Subscription on the iTablet?
• Nothing (Free) (35%) • Less than £1 (17%) • £1 (12%) • £2 (16%) • £3 (5%) Gaming • 49% of British shoppers would prefer an Apple iTablet to a Nintendo DS or a Sony PSP if it could play games.
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