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Two thirds unimpressed with the iPad
Research has found that just 19% of people are still excited by the iPad following its unveiling on Wednesday, with two thirds admitting that they were ‘unimpressed’
The iPad, launched by Apple chief Steve Jobs on Wednesday has received a lukewarm reception from members of the public according to a study, which has found that two thirds of people are ‘unimpressed’ by the gadget.
It was hoped that the iPad would offer something new and unique for users, but 4 in 5 agree that it is a ‘scaled-up iPod Touch’.
The research of 2,108 people was carried out by the UK’s leading discount voucher code website, which believes that come late-March, consumers will be buying online via the device.
When asked: “What are your thoughts about Apple’s iPad?”, just 9% said they’d be buying one, whilst the majority, 64%, said that it was unnecessary and that they were ‘unimpressed’.
35% believe that the lack of a physical keyboard would be a hindrance, whilst half blamed the fact that the iPad is unable to play Flash content for their dislike of the device.
Three in five, 59%, said netbooks represented better value for money, despite the fact that the UK price has not yet been announced, and will not be until the launch at the end of March. US prices start at $499.
Three in four people said they believed that the iPad’s prospective ability to play videogames was marred by the fact that the gadget will only have a single processor, a 1GHz Apple A3 chip.
Of those who said they were still excited about the device, 42% said they were most looking forward to the iPad’s e-reading ability, whilst 27% agreed that they were excited about the prospect of improved video playback.
Retail expert Mark Pearson, Managing Director of MyVoucherCodes.co.uk said: “Despite the media furore surrounding the iPad before it launched, and before the name was even finalised, it appears that Apple’s latest gadget has been poorly received in premise.
“There was too much hype, and the expectation was too high for the iPad to live up to, in my opinion. I have no doubt the iPad will turn around and surprise us all, much like the iPhone did and has, but it’s no doubt been given the thumbs down by our customers so far.”
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