Customer relationship management can reduce profit leaks says Access

Access, the midmarket software, consulting and solutions provider, has been named ‘CRM partner of the Year’ at the FrontRange Solutions Partner Awards dinner 2010. The award recognises Access’ ongoing success with FrontRange’s Goldmine CRM.

On collecting the award, Access’ CRM Division Manager Greg Dennick said: “We’re delighted to receive this award. Research we’ve undertaken shows just how important CRM is in helping to reduce ‘profit leaks’, especially as these losses and missed opportunities are mostly avoidable.”

A recent survey carried out by Access showed 60% of participants believed that lost sales opportunities was a major cause of profit loss. “With good CRM you can greatly reduce the amount of lost sales leads,” continued Greg. “GoldMine gives you the tools to improve customer service, have a better understanding of your customer, and ensure enquiries are followed up in the right way by the right person.”

Understanding your most important customer relationships, the amount of time spent with clients, and the life-cycle of each cus­tomer are some of the most important aspects of business. Repeat customers can help produce consistent revenue streams and reduce profit leaks. By using effective CRM, businesses can view customer relationships, maintain account and contact history, and manage daily activities.

Chris Bayne, managing director of Access Solutions Division, commented: “A lot of money is spent on acquiring new customers. For example, an organisation might calculate that every sales meeting a staff member attends costs approximately £3,000. Just one missed sales opportunity would therefore have significant cost implications, as well as the impact on turnover of the lost sale.

“Not many organisations know what each lead costs to the business, but with marketing budgets limited and opportunities harder to come by, it’s important to make sure that every pound of spend counts. It also emphasises the importance of retaining existing customers as it’s much easier (and cheaper) to maintain an existing relationship than develop a new one,” said Chris.

FrontRange awarded Access ‘CRM Partner of the Year’ as they proved to have the highest license revenue of all, of which 56% was net new business. The award also recognises Access’ revenue generation, outstanding customer service and good practice in the use of GoldMine CRM. Access is one of the top 5 Goldmine resellers worldwide and a tier one CRM partner.

Access UK Ltd

Access will give you the advice, tools and clarity you need to make effective decisions, quickly and with certainty. As…