Srixon Sports Europe to implement SAP Business One

Srixon, a world leading golfing brand, is to implement SAP Business One from Sapphire Systems for 50 users. Srixon equipment is synonymous with high performance and innovation and as such it is used by Professional Golfers all around the world, including US Open winner Graeme McDowell.

Headquartered in Japan, Srixon’s European business has grown rapidly over the last couple of years and integration of Cleveland Golf into their portfolio left their existing system highly stretched in a multi-company and multi-country environment. Srixon’s systems were starting to affect the bottom line, so Nicki Jamieson and the senior management team set about evaluating solutions and partners that would be able to support their plans for the next phase of the company’s growth.

Nicki decided to follow an RFI approach where strong candidates were selected before a further a round of detailed demonstrations led to the selection of a preferred supplier.  As part of their Global IT Strategy their Japanese parent requested that the SAP Business One solution should be considered, and SAP All-in-One and Microsoft Dynamics were also evaluated.

Following detailed demonstrations and references SAP Business One was identified as the ideal solution for Srixon; it met all the functionality requirements stipulated, including managing Custom Fit ordering, production and fulfilment processes where Custom Fit clubs are made to measure for individual golfers. The requirement to streamline this process within the system was highlighted as a key challenge.

Sapphire was also able to offer Inter-Company  reporting and consolidation of all information throughout the companies within the group (Srixon will have companies and branches for the UK, France, Germany, Spain and Italy set up and localised in SAP Business One). 

The ability to quickly pull out any information needed on any aspect of the business was central to the decision taken. “SAP Business One blew us away with the basics - a lot of it is so automated; our previous system was very manual” said Nicki, adding “With SAP Business One you get an end-to-end process; all the way through you use the same software seamlessly. There is no need to dip in and out of other systems to get information required.”

Nicki and the Srixon team were impressed that whilst SAP Business One works out of the box it can also be adapted easily to specific requirements, for example User Defined Fields enable the system to meet future reporting requirements with no discernible overhead. Sapphire’s SAP Development and Integration Team was able to demonstrate the ability to integrate SAP Business One fully with Srixon’s 3^rd Party logistics systems, and those of their parent company, whilst providing the comfort that future requirements could also be met.

Other SAP Business One partners were reviewed, “but Sapphire has been absolutely professional from the very first meetings we had and it was this, along with their experience, which made the Sapphire team stand out as an organisation we wanted to do business with” explained Nicki. “Sapphire’s existing SAP Business One customers have a high number of users and we wanted to work with a company that had experience and a solid customer base at the higher end of the market.  Sapphire’s recent SAP Business One Customer User Day was very impressive too.”

Nicki concluded: “We expect to move forward in leaps and bounds post implementation, with easy access to information and speed and ease of reporting.”

Sapphire Systems plc

Founded in 1986, Sapphire is the global leading reseller of Infor10 SunSystems and an SAP Gold partner - global number…