CRM and Service Management
Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.
CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents. CRM software can also be used to identify and reward loyal customers over a period of time.
CRM Software Blog
CT Production Ltd, based in Poole, Dorset provide electronic manufacturing services. Originally founded in 1982, current MD Mario Morilla took over the company in 2015 after the previous owner retired. The company relied on an MRP package that had limited...read more
The Institute of Directors (IoD) have used BuddyCRM software since 2015 to re-energise their sales team selling professional development training courses to the director community. Buddy’s sales pipeline visibility has enabled management to grasp the scale of sales...read more
Precision is an independently-owned UK manufacturer of commercial refrigeration for the foodservice industry. Established in 2008, by owner and managing director Nick Williams, Precision Refrigeration draws on a wealth of industry knowledge. Nick himself grew up in...read more
As the business world becomes more and more competitive, the importance of standing out from the crowd cannot be underestimated. Customer feedback is one of the best ways to ensure businesses are emphasising their provision, as well as measure customers’ needs and...read more
As an AEC firm, you are bound to have a variety of different needs when utilising your CRM software. For some, the main focus is tracking key interactions with prospects, whereby others prefer to use the system as a way to keep project details under the radar. No...read more
Cheshire-based Extronics is a fast-growing specialist manufacturer and supplier of electrical and electronic equipment for use in hazardous areas. As a strongly sales-led organisation it needs a robust and capable Customer Relationship Management (CRM) system, but it...read more