With the decision by Ford Motor Company in 2004 to move out of the world of Formula 1 racing, the future of the, then Jaguar Racing, team was uncertain. Ever since its founding in 1922, by Sir William Lyons, Jaguar has been involved in motorsport, enjoying a long history of success. Jaguar Racing has won Le Mans, often referred to as the world's toughest endurance race, seven times, has been three time World Sports Car Champions and in 1956 won both Le Mans and the Monte Carlo Rally during the same year.
With an uncertain future, the company was saved when energy drink manufacturer Red Bull stepped in to take over in late 2004. "They brought with them a vitality, commitment and a strong will to succeed," explains Ian Prior, manufacturing systems manager for Red Bull Racing. "They understood that this is our passion and that the people here have built up a great deal of expertise, which they allowed to continue, while injecting new spirit into the business."