Patagonia to use PTC PLM solutions to optimize design and manufacturing of its activewear lines

PTC, the Product Development Company, announced that its customer, Patagonia, has expanded its use of FlexPLM, PTC's Retail, Footwear and Apparel solution, to optimize the design and manufacturing of its apparel lines.  Patagonia, a leading producer and marketer of clothing for outdoor sports, hopes to use the PTC solution to improve operational efficiency by providing a single version of product information that is visible across its product development teams and supply partners.

As a brand devoted to the unique, constantly changing requirements of outdoor enthusiasts, Patagonia recognizes the strategic role constant innovation plays in designing and delivering high performance, high quality clothing.  PTC's proven PLM solutions enables companies to streamline line development in order to maximize technical innovations to address consumer trends.

Patagonia is using PTC to help manage their multi-product line involves both global suppliers and distribution channels.  In addition, Patagonia is taking advantage of the capabilities this solution offers to gain early visibility into the makeup of the line to identify any modifications, such as late adds or drops.  This early visibility enables companies to quickly communicate modifications to the entire team in order to minimize market delays or increased product costs.

"Patagonia's focus is quality," noted Mike Busch, director of IT, Patagonia. "We're happy to be partnering with PTC as our single source PLM provider because of their commitment to a quality product that's reliable, stable and flexible."

"PTC is committed to helping companies carve out competitive advantage by refining processes that remove redundancies in order to help drive top line revenue and reduce costs.  This is why organizations like Patagonia are implementing our solution," said Kathleen Mitford, vice president, vertical market strategy, PTC. "The addition of Patagonia to our customer base highlights the momentum of PLM as a critical area of investment in business innovation as market leaders strive to increase operational efficiency and maximize productivity in product development."