Latest figures from Interbuild reveal a massive £1.2 billion increase on the value of ‘live’ visitor projects underway during the 2007 show (26 October – 1 November).
Visitors were working on 5,500 active projects, worth a staggering £17.4 billion, according to the show’s sister company, EMAP Glenigan, who specialise in the tracking of projects, companies and contacts in UK construction.
“These figures are testament to the industry’s valuable contribution to the wider economy,” says Interbuild Event Director James Gower. “The visitor breakdown shows audience buying power was at an all-time high, signifying the start of a new era for Interbuild.
“With the launch of the show as an annual event the trade now has this fantastic opportunity to tap-into a huge buying audience year-after-year. We look forward to replicating the success enjoyed at this year’s show and making it an annual cause for celebration.”
The time, money and resource that organisers EMAP Construct have invested into the show has clearly paid dividends for Interbuild and the industry it serves. Thanks to a revised layout, streamlined product focus and strong marketing and PR initiatives to support the show, Interbuild has retained healthy audience figures with a 44,000* strong attendance and not least a significant increase in buying professionals attending the event.
The revised layout in the NEC’s larger halls 3/3a, 4 and 5 worked well to ease navigation and kept the traffic flowing throughout the full five days. Staged in the same location, Interbuild 2008 promises to be bigger, better and back with a raft of new show initiatives that build-on the 2007 show’s successes.
“The layout and general feel of the show worked well this year and the audited figures back-up this sentiment,” says James.
“The intention now is to take this winning formula and enhance it with some new additions to keep the format fresh and Interbuild alive as an inspirational industry event.”
Making its annual debut 26 – 30 October 2008 plans are already underway for more show-stopping initiatives set to feature at the new-look Interbuild 2008.
*ABC Audited
