Chat with us, powered by LiveChat

CRM and Service Management

Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.

CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.

CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.

Related post:  ERP Software

Visit a software event

Leading CRM Software Suppliers

Azzure IT
Exel Computer Systems
Sapphire Systems
Epicor
Vision33
BrightBridge Solutions
Loading...

CRM Software Blog

How to convert more enquiries into sales orders

One of the top aims for businesses is usually to increase the number of enquiries they convert into orders to grow their customer base, sales revenue and profits. But what can you do to start increasing conversion? Your customers journey Before you look to increase...

read more

How to get the most out of your CRM

This guide from OGL Computer Services Group... Investing in a CRM should allow your business to improve on its customer service, marketing efforts and sales opportunities. However, simply implementing the software won’t revolutionise your business. It’s important that...

read more

Creating customer value with Lean Thinking

Blog from WinMan's Jonathan Davies... Customer value is defined as the perception of what products and services are worth to customers. It looks at systems and processes, as well as mindsets and trends linked to customer value. There is growing pressure for...

read more

Share This

Share this post with your friends!