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CRM and Service Management

Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.

CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.

CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.

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Leading CRM Software Suppliers

Azzure IT
Exel Computer Systems
Sapphire Systems
Epicor
Vision33
BrightBridge Solutions
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CRM Software Blog

How to get the most out of your CRM

This guide from OGL Computer Services Group... Investing in a CRM should allow your business to improve on its customer service, marketing efforts and sales opportunities. However, simply implementing the software won’t revolutionise your business. It’s important that...

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Creating customer value with Lean Thinking

Blog from WinMan's Jonathan Davies... Customer value is defined as the perception of what products and services are worth to customers. It looks at systems and processes, as well as mindsets and trends linked to customer value. There is growing pressure for...

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The art of the follow up from BuddyCRM

Just occasionally the team at Buddy get to do some reading. We came upon this article recently on billionaires and it turns out around a third of them got their start as sales people. Our results suggest that those starting in a sales role are more likely to become a...

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OrderWise revamps innovative CRM system

Saxilby-based software specialist OrderWise has kicked off 2018 with a whole new Customer Relationship Management (CRM) system. Rolling out to new customers as well as established clients, this new update is being hailed as the most innovative the company has...

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