CRM and Service Management
Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.
CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents. CRM software can also be used to identify and reward loyal customers over a period of time.
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This guide from OGL Computer Services Group... Investing in a CRM should allow your business to improve on its customer service, marketing efforts and sales opportunities. However, simply implementing the software won’t revolutionise your business. It’s important that...read more
Thought-leadership article on Lead Generation... The best business ideas often come from identifying processes and systems which no longer work; are out-dated or are too complicated. This is what led business partners, Jason Kay and Gareth Alexander, to launch The...read more
Blog from WinMan's Jonathan Davies... Customer value is defined as the perception of what products and services are worth to customers. It looks at systems and processes, as well as mindsets and trends linked to customer value. There is growing pressure for...read more
Avi Troub, VP Global Sales & Channel, Priority Software, tells you why... When the spreadsheet first hit our once miniature computer screen, it single-handedly changed the way we did business, saving us lots of time, lots of money and lots of headaches. But since...read more
Just occasionally the team at Buddy get to do some reading. We came upon this article recently on billionaires and it turns out around a third of them got their start as sales people. Our results suggest that those starting in a sales role are more likely to become a...read more
Saxilby-based software specialist OrderWise has kicked off 2018 with a whole new Customer Relationship Management (CRM) system. Rolling out to new customers as well as established clients, this new update is being hailed as the most innovative the company has...read more