CRM and Service Management
Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.
CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents. CRM software can also be used to identify and reward loyal customers over a period of time.
CRM Software Blog
Customers of business intelligence and software specialists OrderWise will be able to add even more flair to their future marketing campaigns thanks to the software platform’s latest addition. The Lincolnshire company’s new marketing module is designed to seamlessly...read more
A blog from Buddy CRM addresses this question... Will a CRM work in my business? This is probably the first question we hear in presentations. Our answer is always “YES!” The cynical reply is “Of course, you’d say that, you’re trying to sell me your CRM.” But the...read more
In its latest update, business management software specialist OrderWise has launched an app to keep users connected to key data while on the go. Built for the Android platform, the app works seamlessly with the main OrderWise system and integrates email, telephone and...read more
Too few businesses have a proper selling process leading to huge inefficiencies in their organisation, claims a leading sales management software expert. SalesRadar say too few companies are aware that taking such steps can lead to huge levels of growth. Steven...read more
CT Production Ltd, based in Poole, Dorset provide electronic manufacturing services. Originally founded in 1982, current MD Mario Morilla took over the company in 2015 after the previous owner retired. The company relied on an MRP package that had limited...read more
The Institute of Directors (IoD) have used BuddyCRM software since 2015 to re-energise their sales team selling professional development training courses to the director community. Buddy’s sales pipeline visibility has enabled management to grasp the scale of sales...read more