CRM and Service Management

Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.

CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.

CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.

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CRM Software Blog

Change minds before you change software

Rich Dale, CEO of Flowlens, outlines the questions to ask to ensure a successful software investment... You might think a new CRM or ERP is the answer to your prayers for greater efficiency, profitability and customer satisfaction. And it probably is. For most SMEs,...

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OrderWise adds marketing into the mix

Customers of business intelligence and software specialists OrderWise will be able to add even more flair to their future marketing campaigns thanks to the software platform’s latest addition. The Lincolnshire company’s new marketing module is designed to seamlessly...

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Will a CRM work for my business?

A blog from Buddy CRM addresses this question... Will a CRM work in my business? This is probably the first question we hear in presentations. Our answer is always “YES!” The cynical reply is “Of course, you’d say that, you’re trying to sell me your CRM.” But the...

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