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CRM and Service Management

Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.

CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.

CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.

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CRM Software Blog

Lack of sales process hampering growth, warns experts

Too few businesses have a proper selling process leading to huge inefficiencies in their organisation, claims a leading sales management software expert. SalesRadar say too few companies are aware that taking such steps can lead to huge levels of growth. Steven...

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The futureproofing power of customer feedback

As the business world becomes more and more competitive, the importance of standing out from the crowd cannot be underestimated. Customer feedback is one of the best ways to ensure businesses are emphasising their provision, as well as measure customers’ needs and...

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