CRM Software

CRM and Service Management

Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.

CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.

CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.

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Best practices for tech change and ERP implementation

Best practices for tech change and ERP implementation

When undergoing a major tech overhaul, you've got to do things the right way Written by Thinc - regular exhibitor at itSHOWCASE events For many businesses, implementing new technology across the organisation is an essential, but often daunting task. For smaller...

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